I’m Ify
Music Content Operations Manager + Strategist
My passion is working with artists and creators to drive the growth of their work on current and emerging platforms. I do this at the intersection of music & tech pairing content programming strategy and process improvement to scale the impact of a creator’s work. Utilizing my background in operations, I provide feedback on positioning and strategy to creatives and advise businesses in building and refining processes in place to develop products and platforms that scale with their growth.
empathetic // curious // people-driven
My journey into music & entertainment begins in music licensing as both a creative and Music Content Manager. A gap that I’ve seen in the industry is the connection between how the advancements in tech work in tandem with the music industry at large. My joy has been in helping creatives realize the opportunities in these spaces. What that’s looked like is educating artists and musicians on placements and song metadata, outlining products and system improvements for businesses hosting artist content, and creating content programming that highlight new content from diverse communities.
A proud alumna of the University of Southern California, I’ve developed strong roots within the artist and music business community.